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Writer's pictureSven Brook

CEO Led Sales Episode 2: Sales Models are Broken, Let's Fix It

Join us for the second episode with Andrew Philips, our podcasts owner and the author of the soon to be released book, “CEO Led Sales”. Andrew is joined by our host and interviewer, the Managing Director of Social Star, Andrew Ford.

In this episode, Andrew explains why and how the sales function is broken on a systemic level. Andrew explains how instead we can implement a process that ensures certainty, improves the experience of the sales team, and over time, generates more sales wins.

This is an enlightening episode and is great for any CEO or Sales Manager of a large company who wants their sales function to perform with more predictability.

About Andrew Phillips:

Andrew Phillips is a dynamic executive leader with over 30 years’ experience in the contemporary management of people and projects. Widely recognised as a thought leader, Andrew has provided strategic guidance on a range of mission-critical situations, varying from siege situations to tier-one systems integration. Andrew is recognised as a leader in his field and one of the most sought-after sales professionals in Australia.

About CEO Led Sales:

CEOs often relinquish control of revenue generation to the sales team. This removes the control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company on the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers.

If you would like to connect with Andrew, have any feedback on the series, or would like to be a guest, please reach out at: Andrew.Phillips@EngageX.com.au or LinkedIn: https://www.linkedin.com/in/andrew-gordon-phillips/





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